Explore our take on modern marketing and media. Hear from a few of our friends and industry thought leaders, too.
Your landing page is a chance to deliver on the promise of an engaging ad. Think of it as the bridge from an eye-catching ad to the customer’s purchase path on your website. When the experience is seamless and mobile optimized, it increases the chances of conversion. But when customers encounter landing page friction—things like too many steps to reach the information they want, or an unclear call-to-action button (CTA)—it can stop them from continuing the journey.
Via Ad Age
Now, typically, we look into our crystal ball and tell you what you can expect from the world of branding and package design for the upcoming 365 days. However, this year we’re switching things up, and we’re going to tell you about the trends that emerged in 2020 that are here to stay for the foreseeable future, the ones headed for the trash heap, and what you can expect in 2021 and maybe even beyond. Yes, you'll find some of the usual suspects, like what color or font trends to look out for, but we'll also discuss where we're heading and explore what the world of tomorrow could look like with some of design’s most influential thinkers.
Via The Dieline
With ad revenues declining and the depreciation of the third-party cookie looming, publishers are pushing to establish deeper relationships with readers that can secure their long-term loyalty and subscription dollars. But that requires them to understand some of the emerging behaviors their subscribers are exhibiting.
Our new guide, “The 3 New Behaviors of Media Consumers (and How Publishers Can Respond to Drive Growth),” identifies a trio of the most critical behaviors publishers need to be aware of.
By 2023, the typical person will have an average of 13 devices and connections, making effective, privacy-conscious identity that much more critical. But to get there, you first need to understand the factors that will influence any sustainable identity solution.
TransUnion’s new ebook, “Identity Playbook: Opportunities of the Future Addressable Ecosystem,” breaks down factors and supplies insights from top marketers on how they are thinking about the future of identity. They also provide actionable tips for overcoming these expected challenges.
Mobile-first design is a design philosophy that aims to create better experiences for users by starting the design process from the smallest of screens: mobile. Designing and prototyping your websites for mobile devices first helps you ensure that your users’ experience is seamless on any device.
For example, if a mobile-first designer sits down to prototype or sketch out a website layout, they wouldn’t start sketching a desktop layout. Instead, they’d sketch out how it’d look on mobile, then move onto bigger and bigger screens.
Apple’s upcoming App Tracking Transparency (ATT) policy will require developers to ask for permission when they use certain information from other companies’ apps and websites for advertising purposes, even if they already have user consent. Today we’re sharing how Google is helping our community prepare, as we know that developers and advertisers in the iOS ecosystem are still figuring out how to adapt.
Via Google Ads
“A Purpose-driven brand is the culmination of every individual employee’s personal Why, aligned with the Brand Purpose or organization mission.”
Great. But… how do we do it? In this article we dive into the way to create a visual brand that communicates humanity and communicates a Purpose-driven brand — and that makes sense in the online landscape of 2021.
To support businesses during the unprecedented health and economic crisis, Facebook announced a new small business grants program, Gift Card promotion program, additional fundraising capabilities, and temporarily closed notifications.
Google is giving SMBs worldwide $340 million in ad credits, which can be used at any point until the end of 2020 across our Google Ads platforms. The ad credits will be available to small and medium businesses, who advertise directly with them or through partners, with active accounts since the beginning of 2019
Philadelphia TV news personalities weigh in on tips to look your best on video conferences from home. Get tips from lighting to background to camera positioning so you nail your next meeting with the boss.
Via The Inquirer
Newspapers have been dying in slow motion for two decades now. Is the end in sight for this traditional advertising vehicle?
Via Washington Post
Even the most enlightened brands sometimes use exclusionary language. Here’s a guide to avoiding making such a mistake.
The status quo for orthodontists is changing and we’re throwing the old rules out the window, including those pesky metal brackets. See how we transformed one of Invisalign’s top healthcare providers Unbraced to take on the online clear aligner brands that are disrupting the 100 year old industry.
Pink Jeep Tours is known for its award-winning tours across the Southwest. Each guest is excited to explore the desert landscape that’s much different from home; however, many are weary to spend a full day off the Vegas Strip. We helped change that by repositioning the beauty beyond, and ultimately extended the campaign idea to other markets.
It all started with a pitch to “swipe right on height.” Playing off an insight that the busiest day of online dating is the first week of January and that women prefer taller men, we crafted a compelling pitch to get high-profile national notice. Business Insider took interest first, and then the media snowball began exploding patient interest. Learn more about LimbplastX and Dr. Debiparshad, and check out some of our favorite coverage.
Lisa Chastain, best selling author, advisor and financial coach, speaks with Kendall about how to get ahead of financial pressures that are inevitable during the COVID-19 crisis. In discussing the financial pitfalls ahead, Lisa pulls from her experience and research to provide simple advice that everyone should follow.
Kendall Tenney, Revenue Media Group
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