The AFC has grown into a robust national non-profit organization with state offices across the country. They are involved in both local and national education and advocacy effort to expand educational choice for families. In scaling up the organization, it became necessary to create a more consistent message across all groups, while keeping content and initiatives specific to each state.

The result is a core national website that is the hub of all content, data and direction, and a collection of templated websites that carry the unified brand, but feel unique to each state, and the ability for content creators and staff across the country to update their own content.