It all started with a pitch to “swipe right on height.” Playing off an insight that the busiest day of online dating is the first week of January and that women prefer taller men, we crafted a compelling pitch to get high-profile national notice. Business Insider took interest first, and then the media snowball began exploding patient interest. Learn more about LimbplastX and Dr. Debiparshad, and check out some of our favorite coverage.

When we started working with Dr. Debiparshad, he was an accomplished orthopedic surgeon that had recently jumped into the “fringe” procedure of cosmetic limb lengthening. Most people had never heard of this surgery before. Fast forward a few short months, and Dr. D has become a world-renowned leader in limb lengthening procedures and receives patients from all over the world.

He has become somewhat of a phenomenon in the global media for almost a year. Landing spreads and features in GQ, Inside Edition, Business Insider, and countless other major outlets, the coverage has had a snowball effect and recently limb lengthening was featured in an SNL skit.

Now, in any search for limb lengthening, Dr. Debiparshad commands prime rankings on Google in every market, and is the sole face of the industry.