MoveDocs has been the premier technology platform for streamlining administrative work since 2006. After 25 years of successfully connecting the healthcare and legal industries, it was time for a facelift.

An outdated platform with an aging look caused strain and fatigue in an already exhaustive industry. Our focus was to bring clarity, guidance, and excitement to the platform by mapping out the user journey, discovering pain-points, bridging any gaps to reduce stress, and to give a visual overhaul so that not only would the platform become better at what it does best, but to make it look modern while doing it.

There’s a lot of data and documents, so our first step was to redesign the dashboard and give users a high-level glance at what they had in store. Bright, cheery colors and a clean user-interface gives a quick read and encourages profit-generating workflow. Taking that brand language forward throughout information-dense pages and forms, we kept ease-of-use at the forefront of our design thinking.

A campaign that communicated the redesign launched in tandem, keeping MoveDocs at the front of the growing industry. Emails, convention signage, as well as videos showcasing all of the technological and welcoming features helped to communicate that even after 25 years, MoveDocs is still the premier technology platform.