Race for a cure… Literally
Mixing a supercar racing experience during the day, with a star-studded gala in the evening, the Scleroderma Sprint redefines charity events in Las Vegas.
Client
Promote Altruism, Johns Hopkins
Industry
Non-Profit
Tourism
Entertainment
Disciplines
Event Management
Public Relations
Branding
Strategic Partnerships
Design
Web Design
Nobody likes going to charity galas.
That was the basis of the idea for the Scleroderma Sprint. When Saville Kellner had the urge to put together a 3rd fundraiser to raise money for scleroderma research, we wanted to make it bigger than ever, and provide enough funding for the Johns Hopkins Scleroderma Research center to fund their operations for years to come. The question we asked ourselves was, “Is it possible to create a charity event that donors want to be a part of, rather than just begging them to attend.
Revenue Media Group created the event of the year in Las Vegas from the ground up. From event ideation, branding, design and vision, to creating major partnerships, programing the event, and driving donations, we were able to deliver the largest single donation haul in the history of the disease.