flying with the .01%

With the addition of several new Citations and a Gulfstream G600, Thrive Aviation has catapulted themselves into a new category of luxury private travel. Attracting the attention of the world’s wealthiest individuals and corporations (obviously) required the most epic of photo shoots…

Client
Thrive Aviation

Industry
Travel
Luxury

To highlight the acquisition of a new $65 Million Gulfstream G600, Thrive Aviation made a splash with a significant charitable donation to support disease research at Johns Hopkins University. To announce this gift and position the company to stand out to the highest level of business traveller, we put together a shoot that featured over $15 million in cars.

The goal was to recreate the iconic (and cliche) imagery of a private jet with selected supercars, but to take it to a never-before-seen level of ridiculousness. This might be the most expensive collection of vehicles and aircraft in one photo ever taken.

Disciplines
Positioning
Photography
Videography

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