What's in a Name?

*"That which we call a rose, By any other name would smell as sweet"*
**Juliet Capulet**
Romeo and Juliet, Act II, Scene II

The Power of Color

Think of red. Just red. It’s a color used to communicate strength and vitality. Visualize its depth, shade, and vibrant character. Does it evoke a particular emotion? Does it convey warmth, passion, or intensity? Now, think of crimson. Does it introduce a subtle elegance, with a texture that feels soft and refined? Now try scarlet. It may bring to mind imagery associated with bold lipstick shades or evoke a sense of intrigue like that of a captivating vampire tale or the intense flame of a burning letter.

Beyond Theory

In the vast landscape of design, naming conventions play a significant role. This write-up explores the importance of names and their impact on perception. While numerous resources delve into color theory, symbolism, and emotional responses, this particular piece focuses on the influence of naming choices.

Consider the examples of "Drunk Tank Pink" and "Go-Away Green." While visual element plays a significant role, the names themselves capture attention and provide clear meaning and intent.

Furthermore, let's not overlook the timeless examples of The Odyssey and The Iliad. Homer's depiction of a "wine-dark sea" or bronze skies offers a distinct mental image, invoking a sense of depth, emotion, and a particular era. The use of these descriptive phrases goes beyond simple color descriptions like "sky-blue" or "ocean-blue," immersing us in a rich tapestry of story and adventure.

In the realm of design, naming is a part of branding that enriches experiences, provides personality, and leaves a lasting impact. It is a nuanced craft that extends beyond the visual realm, engaging perception, emotions, and cultural associations.

Thoughtful Naming

There's a reason the Ford Model T came in "Black" and the Lamborghini comes in "Nero Nemesis". Names matter.

*“They’re all black.”*
*“Maybe to the layman, Jerry. Obsidian, onyx, midnight, lost soul, rolling blackout, sleeping panther, and Void by Armani.”*
Parks & Rec, S3 E16: Li’l Sebastian

Every facet of your brand holds significance. Language, just like your logo, typography, and color palette, becomes an integral part of your brand identity. It establishes the tone and message you wish to convey. Names, words, and language carry distinct impressions, making the selection of the right names a potent tool. Paint companies are a great example of this. They offer more than colors; they evoke entire emotions and experiences. (Though they can get a bit strange.)

Demonstrate the Difference

Plain Colors

To demonstrate this, here's three swatches with matching colors, but different names. First, we'll start with something plain.

Simple, but creative

Then something a little different. Still simple, but utilizing colorful language.

Out of this world

Lastly, this example goes beyond normal naming conventions, pushing the envelope into possibly strange territory.

What it Means

Naming holds immense potential to propel brands to greater heights, infusing meaning and significance into every aspect. With careful attention to naming detail, we impart personality and depth to our clients' brands, ensuring a lasting impact on their target audience.

Recognizing the importance of naming and its profound influence on branding, we also offer a range of other services to elevate your brand. If you're interested in exploring further ways to enhance your brand's presence, say hello! We’d love to work with you.

Want your colors to pop? Hue name it.